Katzman Produce

Located in the Bronx, Katzman is a 100-year old produce company that was looking to rebrand. I was the creative lead on our team that toured their facilities and held a full day visioning workshop in our New York office. This included an intensive competitor audit. We worked to honor their history and brand equity, while giving them a modern facelift that helped differentiate from the field.

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From the brand messaging, to website design, to visual identity, to launch video, to all the physical touchpoints (such as fleet trucks and clothing), the result was a resounding success.